CAC Calculator Customer acquisition cost. Sales & marketing cost ($) New customers CAC ($) 250 Step-by-step with your numbers: 1. Values used: 2. Sales & marketing cost = 50,000 $ 3. New customers = 200 4. CAC = Sales & marketing cost / New customers = 50,000 / 200 = 250$ Did we solve your problem today? 👍 Yes 👎 No Thanks for the feedback! How much it costs to acquire one customer. FAQ CAC vs LTV? LTV should be at least 3× CAC. Related calculators Customer Lifetime Value Calculator CLTV = avg value × lifespan. ROAS Calculator Find return on ad spend. Churn Rate Calculator Customer churn.