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Engagement Rate Calculator

Find a social media engagement rate.

Calculated Output

Engagement rate (%) 4.5

Formula: rate = interactions / followers * 100

Step-by-Step Breakdown

1. Values used:

2. Total interactions = 450

3. Followers (or reach) = 10,000

5. Engagement rate = 4.5%

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The math behind it

rate = total interactions (likes + comments + shares) / followers x 100.

450 interactions from 10,000 followers is 4.5%.

What is a good rate?

Often 1-5%; smaller accounts tend to see higher engagement rates.